I’m not quite sure exactly what it is that intrigues me so much about the CycleHero advert that CTC ran in the cinemas of London. I guess it is the bikes. Yeah, that’s it, the bikes. Seriously, nice campaign over at CycleHero. The short was directed by award winning short filmmaker Paul Fuller and has been seen by more than 5 million viewers.
Remember:
A menace is spreading.
Silently, invisibly, moving across the planet.
A new breed of hero is needed…You!
Here is the extended version:
Tip of the helmet to Martino.