The St. Louis Regional Bike Federation created a series “Change Your View” public service announcements to promote cycling as transportation.
These 30 second spots emphasize the positive aspects of cycling and commuting by bike — you can interact with people, feel the seasons, smell the smells, see the sights. They intentionally avoided a “Share the Road” message, which they felt has a negative connotation implying that cyclists are secondary users of the road. It’s an interesting viewpoint.