The annual ” Boycott Gasoline” emails are making the rounds again as the price of gas tops $3/gallon in much of the USA. The date for the 2007 boycott — May 15 — happens to fall right on Bike To Work Week! I think I’ll participate in the boycott!
Oh wait, I already do boycott gas.
The suggested boycott of just switching purchases to another gas station for a day doesn’t work. The only effective way to reduce the price of a limited product is to reduce the demand. In other words, if you want cheaper gasoline, you have to buy less of it. To buy less gasoline, you need to drive less. Since most of us need to show up for work, one way to drive less is to Commute By Bike.