Schwinn has launched a Bell Choir Web site, featuring holiday songs performed on bicycle bells. You can send the songs as e-cards, and Schwinn says, “For each e-carol sent, we will donate Schwinn bikes and helmets to kids across the country.”
You can play one of three songs on the site. But if you don’t choose a song, the menu just loops endlessly like an animated DVD menu, or a fish tank screen saver. I highly recommend viewing it in full screen in your browser.
Also: The guy in the argyle sweater looks an awful lot like Elvis Costello.
This is a video about the project (not the same music/fish tank experience as the link above).