The folks at The Bicycle Factory recently contacted our sister site Commute by Bike with some information and a great video, which is posted below. The Bicycle Factory believes that bicycles can help to solve many of the world’s problems. They specifically work in Africa to help deliver bicycles to local residents who can use them for a number of utility cycling purposes.
Many rural Ghanaians lack access to basic needs such as healthcare and education, simply because they are too far away. So we designed a bike called “nframa” (Ghanaian for “wind”) to suit local needs and bumpy, Ghanaian roads. And every year, The Bicycle Factory program gives Canadians the opportunity to help send up to 5,000 of these sturdy, simple-to-repair bikes to Ghana simply by entering bar codes off participating Cadbury Products.
Very cool! I hope you enjoy the video.